Martin Rooke, Osteopath and Inventor of Morfit

Martin’s interest in vehicle ergonomics began when, in his 20s, he went on a driving tour in a Mini and experienced back pain from driving. Since he’d not had any previous back problems, he realised that the fault lay with the car seat’s design. Over the next few years Martin experimented with ways to make his car seats more comfortable. He even re-upholstered one seat himself to make it supportive in the right places.

Over more than 25 years as a practising osteopath, Martin has treated hundreds of people for back pain from driving. The idea of Morfit came out of his frustration with the existing back supports on the market, none of which he felt confident to recommend to his patients.

Martin is a graduate of the British School of Osteopathy, is registered with the Osteopathic Council of New Zealand, is a member of the Osteopathic Society of New Zealand, a CHEK I practitioner, Clinical Pilates instructor and member of the New Zealand Pain Society.

Martin Rooke, osteopath and inventor of Morfit

Jenny Keate, Designer

Jenny has a Bachelor of Design (Hons), majoring in industrial design, from Victoria University of Wellington, and a BA (Hons) in English from the University of Otago.

Before working for Morfit Jenny designed and commercialised a number of lamps, including the Lily lamp, which was mass-produced by NZ company Weave in the 2000s.

Jenny and Martin met in 2006 when she sought his advice on the design of a chair that would help people to calm their breathing.

Jenny has worked for Morfit since its inception in 2007.

Industrial designer Jenny Keate